He noticed that a ton of machines were being ordered from these Starbucks stores in Seattle. In early 80’s Howard Shultz (pictured to the right) was selling espresso machines from New York.But the green beans were still sourced from Peet’s for the first decade. At some point Starbucks began roasting their own beans. More Starbucks stores were opened over several years.Starbucks beans were originally purchased, pre-roasted, from Peet’s.SF2 had ran a local Seattle Coffee shop prior to that point. SF1 enjoyed the beans so much that he decided to open a similar bean selling store, Starbucks, in Seattle with Starbucks Founder II (" SF2").SF1 returned home after college and continued to purchase coffee from Peet’s by mail order (as I do today).SF1, a native of Seattle, fell in love with Peet’s beans. While attending college at Berkley, a Starbucks Founder (I forget his name, let’s call him " SF1") strolled by and bought some beans.Originally Peet’s locations just sold beans – no drip coffee, latte’s etc.( click here for more info on Alfred Peet) Alfred Peet (pictured on the right) formed Peet’s in Berkley, California in 1966.It’s quite the interesting, intertwined history. Over many cups of Peet’s coffee, I took the following notes as I read Howard Shultz’s book – Pour Your Heart Into it: How Starbucks Built a Company One Cup at a Time. To this day I have a couple pounds mail ordered to Canada every few weeks. I fell in love with Peet’s coffee when I lived in Silicon Valley from 1998 to 2002. Few people realize that the owners of Peet’s once owned Starbucks and that the Starbucks we know today was created when Howard Shultz (Starbucks current Chairman, then a disgruntled executive) bought out the original Starbucks owners (who then purchased Peet’s) after a dispute as to whether or not to include espresso bars in their coffee bean stores.
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